Are you aware that the cut flower you buy in the supermarket or at your florist might have travelled thousands of kilometres to please you at home or in the office? Indeed, an increasing share of flowers which are sold in Europe is grown in countries close to the equator.

Do you wonder why? Around the equator conditions for growing flowers are more favourable than in Europe. Those countries don't have cold winters, they constantly have 12 hours daylight and they have fertile soil. Labour is cheap and, labour and environmental laws are not as strict as in Europe, or at least, they are not enforced.

Are you concerned about the latter? We, too, are. That's why we have started a campaign to raise awareness on labour rights, workers' health, and environmental protection in the flower industry.

Join us and be part of the change.